MBTA ROC Proposes Solution to Student Auto-Dependence and Late Night Service Costs

The MBTA Rider Oversight Committee released a report yesterday on the viability of using funds from a proposed student pass program with the region's innumerable universities to fund late night service. This follows months of research into other systems that have university transit pass programs in place and how those programs have succeeded phenomenally.

The MBTA ROC's proposed program would follow in the footsteps of the Chicago Transit Authority's (CTA) U-Pass program, where area colleges are given the opportunity to purchase unlimited-use transit passes for no less than 100% of their full-time student body. In exchange for a 100% buy-in, the MBTA would offer semester passes to participating Boston-area colleges at a mark-down greater than the current college student discount. The program would be mutually beneficial since the students would be granted free access to all MBTA subways, light-rail vehicles, and buses, while the MBTA would receive additional revenue from the increased pass sales (the CTA, for example, generated $25 million in revenue through their U-pass program last year). Furthermore, the MBTA would be required to use that additional revenue to provide overnight service, which would be a benefit to all MBTA riders.

The biggest and nearly insurmountable hurdle will be convincing these universities that paying into the program will be buying students real mobility. The Green Line and 57/A buses along the BU and BC corridors are hardly the paragon of transit reliability and speed.

Additionally, there are many private carriers either run by the universities or contracted on their behalf that already provide a level of mobility across campus. These services could instead be given to the MBTA as an extension of the relationship with the T, but that is not explored in the report and would likely be a venture very far down the road.

The $10 million would only go to operations of extended late night bus service since the T still needs to shut down rail service for maintenance, as has been covered by numerous press outlets, including the Metro and the impressive documentary that leads this post.

Even more damning is the logistics in incorporating multiple technologies and standards into the same RFID card. Chicago's new Ventra system uses pre-paid debit cards integrated into MasterCard's PayPass system, which will eventually evolve into MasterPass and is already compatible with a number of RFID smartphones. HID, which provides the contactless card systems used by most colleges for integrated student ID key cards for residence halls, is also working toward integration with smartphones, which leads us even further toward the possibility that phones will be the common denominator for contactless payment and security systems.

Phones are already a conveyance for currency in Africa and have been for years. For those without NFC/RFID-enabled phones, systems like Ventra still enable fare cards that work with the contactless system. Many transit agemcies are looking to replace their expensive and proprietary fare payment systems, including the MBTA. GM Scott has already voiced her interest in replacing the CharlieCard system and New York City has been working with numerous agencies to find consensus before they replace their nearly 20-year-old MetroCard system.

CharlieCard, less than 10 years old, was delayed, well over budget, and outdated by the time it was fully implemented. The MBTA's reaction to the MIT hack of the CharlieCard itself was a significant setback and current policy and tightness around the system is preventing its growth, as acknowledged by many within the T. Standardisation of the payment system is the only way forward and that may well mean our phones are the lowest common denominator.

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What's In a Name? MBTA Sells Out Boston In Its Naming Rights Plan

The question is on the table again as the MBTA moves forward with its interest in selling naming rights as IMG Worldwide as been announced as the firm that will conduct a 'a thorough analysis to determine if there's a market for naming rights and what the value would be', according to Joe Pesaturo of the MBTA.

Boston is not unique in its operating budget issues, nor is it unique in some of its attempts to close the funding gap. About a year ago, Boston joined New York, Chicago, Philadelphia, Austin, Toronto, and New Jersey in the growing list of North American transit agencies trying desperately to close operating gaps with a funding concept that is an illusion and hardly effective for actually raising the revenues that agencies claim.

To bring it home, one of my followers on Twitter brought to my attention a sponsorship from 1997 to 2000 by Citizens Bank to rename State on the Blue and Orange Lines to State/Citizens Bank. The sponsorship eventually failed and the station's name was reverted.

Ben Kabak in New York has written numerous posts on the issue (in the numerous links above), so I won't bother rehashing a topic. I will however highlight one particular public-private partnership that Chicago capitalised on, which was the $4 million rehab of the North/Claybourn station, all paid for by Apple. If we're going to be selling the system to private entities, why not work with them to refurbish the system or even build out revenue-generating properties without selling the property or rights to profits (Chicago lost $11 billion from a poor leasing agreement of its parking meters to Morgan Stanley)?

While we shouldn't necessarily be relying on commercial entities to be paying for and completely refurbishing our public infrastructure just so they can use them as their own vehicles for advertising, public transport is in an ailing state. Budgets are tight and will continue to get tighter until the costs (of construction and maintenance) are reined in and publicly owned property can be made more profitable.

Of the latter, these public-private partnerships could be used to capitalise on unproductive, low revenue-generating properties owned by the state, such as station head houses, rights of way, and station platforms themselves. Looking at just Porter Square, why is the Shaw's located so far away from the public transport hub that likely brings in the majority of its business from commuters picking up their groceries on their commutes home? Why is there not a passage under Somerville Ave to connect to a basement level of CVS or another business and provide a safer crossing of the major boulevard? This is the ultimate form of not only transit-oriented development, but also leveraging MBTA property as convenient and profitable real-estate to developers. We may be far from Japan's platform-side malls and ramen shops, but it's high time the MBTA start pushing its property and really engaging with developers and private entities to serve the public more directly.

I'd rather be able to grab a fresh bowl of ramen and groceries conveniently on my commute home than ride through Apple/Copley Square or Macy's/Downtown Crossing, especially if I know that one initiative is more likely to keep the trains running, the lights on, and the buses well-maintained.

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